Fun and/or Bullshit?
On Canada Day in 2018 Pot will
be legalized a few months before the election campaign starts.
First of all -you need to
remember what marketing is. It is a process to change viewers opinions
so that they will support you and purchase your products. Advertising
is a subset of marketing. The big brands owned by ten of the largest
companies in the world spend billions of dollars each year on
marketing. In fact they may spend between 10 and 50% of their revenue
on marketing expenses. That is a phenomenal amount of money. And guess
who really pays for it? You do! Because these costs are then inserted
into the retail sale prices that you pay. Imagine for a moment how much of that
new car price you paid for is actually to cover marketing costs! Oh
and the government loves it too because they collect taxes on
advertising costs! Marketing is also used by politicians to gain support and votes and to
convince you not to vote or support their opponents. Now you may ask
what has this got to do with Canada Day??? And what has this got to do
with bullshit? Two good questions!
Canada Day is July 1st of each year and it is the anniversary
of the official founding of Canada. In 2017 we celebrate the 150th
birthday of Canada. Canadians love
Canada and they love Canada Day so what we have here is a very
positive event. And so marketers try to link this positive event with
the concept that you should purchase their products or vote for them
in an election. Are they doing that in 2017? Absolutely!
So the next question
given that this website is called CanadianBullshit.com is this: Is
Canada Day Bullshit?
The answer is
"Yes" and "No". Yes it is bullshit when
marketers use it to sell their products and when politicians use it to
play politics and No when Canadians celebrate Canada Day because they
are happy Canadians and proud of their country.
Tim Horton's was
once a truly Canadian company. But today it is owned by 3G Capital
in Brazil. They continue to use the maple leaf and references to
Canada to sell coffee and donuts and many Canadians think they are
still a Canadian company. They are not and all their profits go down
Is there a solution
here? I think that there is a solution here! If you notice
ANY businesses using Canada Day as a marketing tool then don't
purchase anything from them for the next six months. If you see a
Politician using Canada Day as a marketing tool then don't vote for
them in the next election. If they are just celebrating Canada day
like other Canadians then vote for them if you wish. With politicians
my concern is that they will use millions of dollars of taxpayers
money to spend on Canada day celebrations and increase the huge 1.3
trillion dollar debt owed by our Provincial and Federal governments so that they will look good
and get re-elected. Pure Bullshit.
Another approach is to
ensure that ALL items purchased with Government taxpayers funds to
celebrate Canada Day are all MADE IN CANADA
BY A CANADIAN OWNED COMPANY. That would generate thousands
of jobs and keep our wealth in Canada. Canada Day is a great day
and Canada is one of the best countries in the world to live and enjoy
life. I am very proud of Canada and Canada Day I just do not
want to see foreign companies use it for marketing purposes and our
own government to spend over half a billion dollars on supplies made
in foreign countries to support our day.
Canada Day eh!
If like me you have concerns
about businesses using Canada Day for marketing and our Politicians
are using it to generate votes then please write
of Parliament, Premiers and
Prime Minister. Tell
them to stop!