Lets start by saying that
"Fake News" may not be what you think it is. The
term was introduced to the general public by statements from the
new US President Donald Trump who often tweeted and spoke about
"fake news" that was being put out by the Democrats and
media supporting them. And so in many people's mind there are
connections between Donald Trump and the term fake news. But
unfortunately the term is not quite that simple. Fake news has
been around for a long time my guess is hundreds of years or
even more. Surprised?
There are several ways that
people can share ideas. They can do it at schools or universities,
in speeches, in books, in advertising, in magazines, in radio, in
TV and now on the Internet. They may share these ideas to market a
product, obtain support for a political party or religion or for a
special interest group or for any group. They may share ideas on
an individual basis. And here is the problem.
When somebody shares an idea
or news with you they have an objective. It could be to be your
friend, or to help you, or to make some money from you or for you
to act in a certain way. There could be lots of reasons. And this
is where fake news comes in.
And now things start to get a
little difficult. Fake news has a variable complexity to it. By
that I mean the news can be quite obvious or it can be very
subtle. Here is why. Let say that you own a large newspaper in a
community. Lets also say that you are interested in investing some
of your money in real estate in that community. If you read
our book UnReal-Estate
Canada it informs you that there are three basic types of real
estate markets- a buyers, sellers and stagnant market and prices
vary considerably in each market. So lets say that you are in a
sellers market and the prices are going up but your objective is
to obtain the real estate at a very good price so that you can
make some money on it. So here is your plan. You place fake
news in your newspaper that the existing sellers market is
changing to a buyers market where prices are going to fall. What
that does is act as in incentive for property owners who
wish to sell to lower their prices. So that is hat happens
and you acquire real estate at 20% lower than the actual
value. Then you put news stories in your paper indicating
the real estate values are rising again. You can now sell that
property if you wish for 20% over your asking prices which could
be a 60% difference on what you paid for it! Imagine making
a 60% rate of return simply by posting fake news in the newspaper
that you owned.
But remember you need to be
careful. You would be smarter if you also posted other news
about the market but carefully placed it in editions where few
people would read them. Possibly on page 2 or 3 of your newspaper.
This is just one example of fake news. Remember that a very few
number of Canadians own and control most of the media in Canada.
And they are also involved in other businesses. So what do you
suppose they are doing when it comes to marketing their products?
You got it! They are dishing out fake news! And unfortunately it
even gets more complicated.
What the media can do is take
a story from another area and post it and although the story is
true (not fake) the idea is to remove their viewers from the
reality that is happening in their area. It could be an
example of a pretty young woman being murdered in Mexico. And the
readers are both horrified and saddened but the reality is that in
the country that the media is located it there may also be murders
and the media simply does not want to bring this to their viewers
attention. So they are using real news to present fake news to
their viewers that the area they live in is perfectly safe.
I wish the concept of fake news was simple to explain but it is
not and I could write an entire book on it not just one page on
our website. So I will end with a warning.
Fake news is an authentic
form of severe bullshit that exists in Canada today. Our
media spews it our in every edition. The reason that it is being
done is to control the behavior of their viewers. That may involve
support for a political party, an attempt to sell a product, and
attempt to reduce expenses and an attempt to get even or even
destroy a competitor. So my message is simple. Don't
trust anything. When you are told something listen then
attempt to confirm what you are being told is in fact the truth
and when you find out that it is not the truth never trust the
source of the fake news again. Good luck and have fun!